A Twenty First Century Guide to Aldersonian Marketing Thought

  • Author : Ben Wooliscroft
  • Publsiher : Springer Science & Business Media
  • Release : 23 February 2006
  • ISBN : 9780387281810
  • Page : 581 pages
  • Rating : 4/5 from 21 voters

Download or read online book entitled A Twenty First Century Guide to Aldersonian Marketing Thought written by Ben Wooliscroft and published by Springer Science & Business Media. This book was released on 23 February 2006 with total page 581 pages. Available in PDF, EPUB and Kindle. Get best books that you want by click Get Book Button and Read as many books as you like. Book Excerpt : A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson’s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson’s highly original and lasting contributions to marketing theory and thought.

A Twenty First Century Guide to Aldersonian Marketing Thought

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ISBN: 9780387281810
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A Twenty First Century Guide to Aldersonian Marketing Thought

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