Behavioral Economics for Tourism

  • Author : Milena S. Nikolova
  • Publsiher : Academic Press
  • Release : 24 September 2020
  • ISBN : 9780128138120
  • Page : 278 pages
  • Rating : 4/5 from 21 voters

Download or read online book entitled Behavioral Economics for Tourism written by Milena S. Nikolova and published by Academic Press. This book was released on 24 September 2020 with total page 278 pages. Available in PDF, EPUB and Kindle. Get best books that you want by click Get Book Button and Read as many books as you like. Book Excerpt : Behavioral Economics for Tourism applies behavioral perspectives to business and policy challenges in the tourism industry. The book enables professionals and early career researchers to succeed by focusing on market and consumer trends, technological advancements, and the modern tourist. It covers the transformation of purchasing decisions, tourism hosting dynamics, digital mediation and disintermediation of tourism organizations, service design, and planning policy considerations. The volume concludes with case studies illustrating successful and unsuccessful behavioral tactics and strategies for tourism businesses and organizations. Provides behavioral profiling of the digitally-informed, mobile, self-managed tourist Allows the tourism industry to better understand tourists, both cognitively and emotionally Supports business success, technology development and sustainability in the tourism industry Features case studies on behavioral tactics and strategies for use in tourism

Behavioral Economics for Tourism

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