Designing with the Mind in Mind

  • Author : Jeff Johnson
  • Publsiher : Morgan Kaufmann
  • Release : 14 August 2020
  • ISBN : 9780128182031
  • Page : 272 pages
  • Rating : 4/5 from 21 voters

Download or read online book entitled Designing with the Mind in Mind written by Jeff Johnson and published by Morgan Kaufmann. This book was released on 14 August 2020 with total page 272 pages. Available in PDF, EPUB and Kindle. Get best books that you want by click Get Book Button and Read as many books as you like. Book Excerpt : User interface (UI) design rules and guidelines, developed by early HCI gurus and recognized throughout the field, were based on cognitive psychology (study of mental processes such as problem solving, memory, and language), and early practitioners were well informed of its tenets. But today practitioners with backgrounds in cognitive psychology are a minority, as user interface designers and developers enter the field from a wide array of disciplines. HCI practitioners today have enough experience in UI design that they have been exposed to UI design rules, but it is essential that they understand the psychological basis behind the rules in order to effectively apply them. In Designing with the Mind in Mind, best-selling author Jeff Johnson provides designers with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a list of rules to follow. Provides an essential source for user interface design rules and how, when, and why to apply them Arms designers with the science behind each design rule, allowing them to make informed decisions in projects, and to explain those decisions to others Equips readers with the knowledge to make educated tradeoffs between competing rules, project deadlines, and budget pressures Completely updated and revised, including additional coverage in such areas as persuasion, cognitive economics and decision making, emotions, trust, habit formation, and speech UIs

Designing with the Mind in Mind

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ISBN: 9780128182031
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