E Health Two Sided Markets

  • Author : Vivian Vimarlund
  • Publsiher : Academic Press
  • Release : 01 December 2016
  • ISBN : 9780128054413
  • Page : 226 pages
  • Rating : 4/5 from 21 voters

Download or read online book entitled E Health Two Sided Markets written by Vivian Vimarlund and published by Academic Press. This book was released on 01 December 2016 with total page 226 pages. Available in PDF, EPUB and Kindle. Get best books that you want by click Get Book Button and Read as many books as you like. Book Excerpt : E-health two-side Markets: Implementation and Business Models presents empirical models and suggestions that focus on how to remove barriers to deliver online services across borders and how actual barriers affect business models in a two-sided market with regard to eHealth. Technological innovation and business developments in online trade result in fast-evolving markets with the continuous emergence of new products and services, thus requiring a specific approach. This book discusses how to develop innovative and cost-effective implementation strategies for complex organizations, the importance of barriers and facilitators for two-sided markets when implementing e-health services and/or IT based innovations, which pre-requisites have to be achieved in complex organizations that act in two-sided markets when implementing e-services, the ecosystem for implementation of services and innovations in complex organizations, and its effects for business models. This book is a valuable source for researchers in medical informatics, and is also ideal for stakeholders, consultants, advisors, and product designers involved in eHealth services. Presents guidelines that can be used as examples of pros and cons in two-side markets Provides knowledge that enables readers to identify the changes that need to be considered in budget proposals for eHealth implementation Includes examples of business models applied in two-side markets, diminishing external effects and failures

E Health Two Sided Markets

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