Fashion Communication in the Digital Age

  • Author : Nadzeya Kalbaska
  • Publsiher : Anonim
  • Release : 27 November 2021
  • ISBN : 3030154378
  • Page : 300 pages
  • Rating : 4/5 from 21 voters

Download or read online book entitled Fashion Communication in the Digital Age written by Nadzeya Kalbaska and published by Anonim. This book was released on 27 November 2021 with total page 300 pages. Available in PDF, EPUB and Kindle. Get best books that you want by click Get Book Button and Read as many books as you like. Book Excerpt : This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications' studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.

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