Leveraging Mobile Media

  • Author : Valerie Feldmann
  • Publsiher : Springer Science & Business Media
  • Release : 30 March 2006
  • ISBN : 9783790816334
  • Page : 270 pages
  • Rating : 4/5 from 21 voters

Download or read online book entitled Leveraging Mobile Media written by Valerie Feldmann and published by Springer Science & Business Media. This book was released on 30 March 2006 with total page 270 pages. Available in PDF, EPUB and Kindle. Get best books that you want by click Get Book Button and Read as many books as you like. Book Excerpt : Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

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