Marketing Research and Modeling Progress and Prospects

  • Author : Yoram Wind
  • Publsiher : Springer Science & Business Media
  • Release : 31 December 2003
  • ISBN : 9781402075964
  • Page : 346 pages
  • Rating : 4/5 from 21 voters

Download or read online book entitled Marketing Research and Modeling Progress and Prospects written by Yoram Wind and published by Springer Science & Business Media. This book was released on 31 December 2003 with total page 346 pages. Available in PDF, EPUB and Kindle. Get best books that you want by click Get Book Button and Read as many books as you like. Book Excerpt : Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

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