Methods in Consumer Research Volume 1

  • Author : Gaston Ares
  • Publsiher : Woodhead Publishing Limited
  • Release : 04 January 2018
  • ISBN : 0081020899
  • Page : 582 pages
  • Rating : 4/5 from 21 voters

Download or read online book entitled Methods in Consumer Research Volume 1 written by Gaston Ares and published by Woodhead Publishing Limited. This book was released on 04 January 2018 with total page 582 pages. Available in PDF, EPUB and Kindle. Get best books that you want by click Get Book Button and Read as many books as you like. Book Excerpt : Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies. Presents a fully comprehensive coverage of the latest developments in the classical methodologies of consumer research Provides examples of successful application of the methodologies presented Includes focus groups and social media discussions Encompasses consumer segmentation, with a focus on psychographics and genetics

Methods in Consumer Research Volume 1

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Publisher: Woodhead Publishing Limited
Relase: 2018-01-04
ISBN: 0081020899
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Methods in Consumer Research Volume 1

Methods in Consumer Research  Volume 1
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Publisher: Woodhead Publishing
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