Smart Retailing

  • Author : Eleonora Pantano
  • Publsiher : Springer
  • Release : 04 March 2019
  • ISBN : 9783030126087
  • Page : 109 pages
  • Rating : 4/5 from 21 voters

Download or read online book entitled Smart Retailing written by Eleonora Pantano and published by Springer. This book was released on 04 March 2019 with total page 109 pages. Available in PDF, EPUB and Kindle. Get best books that you want by click Get Book Button and Read as many books as you like. Book Excerpt : By providing a comprehensive theoretical framework, this book aims to map the most relevant technologies that have the potential to reshape the retail industry. The authors demonstrate how technology is pushing innovation, and examine how smart technologies can be fruitfully applied both in-store and through digital channels. The aim of the book is to synthesise theory and practice, and provide a richer understanding of new digital opportunities offered by the ‘smart’ experience. An accessible resource for researchers who want to understand this phenomenon as part of their expertise in digital marketing and e-commerce, Smart Retailing also provides insights for practitioners who are experiencing the dramatic effects of new technologies on their retail strategies.

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