The Japanese Consumer

  • Author : Penelope Francks
  • Publsiher : Cambridge University Press
  • Release : 15 October 2009
  • ISBN : 0521699320
  • Page : 262 pages
  • Rating : 4/5 from 21 voters

Download or read online book entitled The Japanese Consumer written by Penelope Francks and published by Cambridge University Press. This book was released on 15 October 2009 with total page 262 pages. Available in PDF, EPUB and Kindle. Get best books that you want by click Get Book Button and Read as many books as you like. Book Excerpt : By the late twentieth century, Japanese people were renowned as the world's most avid and knowledgeable consumers of fashion, luxury and quality, while the goods that embodied their tastes and lifestyle were becoming a part of global culture. Penelope Francks' book offers an alternative account of Japan's modern economic history from the perspective of the consumer. Tracing Japan's economy from the eighteenth century to the present, she shows how history has conditioned what Japanese people consume and compares their experiences with those of Europe and North America. In so doing the author presents a lucid and informed account of everyday life in Japan, exploring what people eat, how they dress, the household goods they acquire, and their preferred shopping and leisure activities. This beautifully illustrated book succeeds in making economic history palatable and entertaining. It will be a treat for students and all those interested in Japanese society and culture.

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