When Tradition Turns Into Innovation

  • Author : Antonio Petruzzelli
  • Publsiher : Elsevier
  • Release : 14 March 2014
  • ISBN : 9781782424901
  • Page : 152 pages
  • Rating : 4/5 from 21 voters

Download or read online book entitled When Tradition Turns Into Innovation written by Antonio Petruzzelli and published by Elsevier. This book was released on 14 March 2014 with total page 152 pages. Available in PDF, EPUB and Kindle. Get best books that you want by click Get Book Button and Read as many books as you like. Book Excerpt : Starting from the increasing difficulties firms face to create new value for customers and achieve competitive advantage, this book proposes an innovative strategy to sustain innovation at the product level, based on the notion of tradition. Specifically, the authors argue that firms may successfully innovate, exploiting the whole set of competencies, knowledge, values and culture that characterize a specific firm, territory, and/or age. Analyzing several international case studies, this book clearly shows how tradition may be effectively used, allowing companies to create successful new products and how to profit from them. The book tackles the main issues and problems of a tradition-based innovation approach, tracing the patterns of how old and new knowledge can be combined. Proposes a new strategic model for promoting and sustaining innovation at product level Merges a theoretical perspective with actual cases Develops a set of implications that allows managers and practitioners to implement an alternative approach to innovation

When Tradition Turns Into Innovation

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Publisher: Elsevier
Relase: 2014-03-14
ISBN: 9781782424901
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Relase: 1970
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Relase: 1999
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Relase: 1969
ISBN: IOWA:31858024672358
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Relase: 1991
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Tradition and Innovation in Modern English Dictionaries

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Publisher: Oxford University Press, USA
Relase: 1994
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Sacred and Mediaeval Architecture Architectural innovation by John Carter

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Publisher: Unknown
Relase: 1890
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Relase: 1970
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Relase: 1982
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